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禮盒包裝廠家想要在眾多同行業(yè)中發(fā)展起來(lái)，就要?jiǎng)?chuàng)新，要了解市場(chǎng)需求。

 

Gift box packaging manufacturers want to develop in many industries, we need to innovate, to understand the market demand.

當(dāng)今社會(huì)愛(ài)美人士不斷壯大，各大品牌都致力于化妝品包裝的設(shè)計(jì)，外包裝通常是消費(fèi)者看到或者接觸到產(chǎn)品的首要部分，他也是品牌體驗(yàn)的關(guān)鍵部分，因此他們有一個(gè)共同的目標(biāo)，就是能在外觀上吸引消費(fèi)者。

 

Nowadays, beauty lovers are growing, and major brands are devoted to the design of cosmetic packaging. Outer packaging is usually the first part of products that consumers see or touch. It is also the key part of brand experience. Therefore, they have a common goal, that is, to attract consumers in appearance.

包裝盒不僅僅是一個(gè)功能性容器，它還是一種營(yíng)銷工具。當(dāng)包裝盒在視覺(jué)上具有引人注目的美感時(shí)，它有助于為消費(fèi)者創(chuàng)造附加價(jià)值，這在提升品牌在零售業(yè)的表現(xiàn)方面有著良好的記錄，當(dāng)一個(gè)紙箱放在商店的貨架上時(shí)，它的工作就是“品牌大使”，它要成功地通過(guò)傳達(dá)一個(gè)品牌的定位，來(lái)達(dá)到邀請(qǐng)消費(fèi)者進(jìn)行互動(dòng)，從而產(chǎn)生影響的目的。

 

Packaging box is not only a functional container, but also a marketing tool. When packaging boxes are visually attractive, they help create added value for consumers, which has a good record in improving brand performance in the retail industry. When a carton is placed on the shelf of a store, its job is to be a "brand ambassador", which successfully communicates a brand. Positioning, to achieve the purpose of inviting consumers to interact, thereby influencing.

永遠(yuǎn)不要低估包裝盒的重要性，消費(fèi)者在購(gòu)買商品前通常首先看到的就是產(chǎn)品的包裝盒，所以你要保證包裝的每一部分都不要忽略。

 

Never underestimate the importance of packaging boxes. The first thing consumers usually see before buying goods is the packaging boxes of products, so you have to ensure that every part of the packaging is not ignored.

1.結(jié)合顏色和紋理吸引消費(fèi)者

 

1. Attract consumers by combining color and texture

為吸引消費(fèi)者眼球而設(shè)計(jì)精美的包裝盒，不僅適用于禮品套裝及商品，對(duì)普通的產(chǎn)品銷售也極為重要。顏色搭配各種紋理效果，能讓包裝設(shè)計(jì)更加富有創(chuàng)意感，

 

The exquisite packaging box designed to attract consumers'attention is not only suitable for gift sets and commodities, but also very important for the sale of ordinary products. Colour matching with various texture effects can make packaging design more creative.

2.選擇適合的材質(zhì)

 

2. Choose the right material

花點(diǎn)時(shí)間去感受不同的材料，找出適合你的，并把它作為你的包裝決策的基礎(chǔ)之一。

 

Take time to feel different materials, find what works for you, and use it as a basis for your packaging decisions.

3.關(guān)注結(jié)構(gòu)設(shè)計(jì)

 

3. Concern about structural design

除了裝飾，注重結(jié)構(gòu)設(shè)計(jì)也是區(qū)分化妝品包裝的一種方式，為包裝設(shè)計(jì)一種不同類型的打開(kāi)機(jī)制，比如用抽屜類型的，或者還可以加入各種浮動(dòng)元素、燈光、3D功能，而不是一成不變的天地蓋盒或者折疊盒。

 

In addition to decoration, structural design is also a way to differentiate cosmetic packaging. For packaging, design a different type of opening mechanism, such as drawer type, or can add various floating elements, lights, 3D functions, rather than the invariable world cover box or folding box.

 

4.盒子的功能性

 

4. Functionality of boxes

一個(gè)漂亮的盒子可能是一個(gè)品牌沉默的銷售人員，并有助于消費(fèi)者創(chuàng)造一個(gè)難忘的開(kāi)箱體驗(yàn)，但是如果他不能保護(hù)其中產(chǎn)品，那這一切將變得不那么重要。

 

A beautiful box may be a brand silent salesperson and help consumers create an unforgettable open-box experience, but if he can't protect the products, it will become less important.

美容產(chǎn)品常常從美容行業(yè)的外部尋找設(shè)計(jì)靈感，當(dāng)我們發(fā)現(xiàn)一些有趣的設(shè)計(jì)時(shí)，我們也可以把這些元素運(yùn)用到我們的化妝品包裝上。

 

Beauty products often look for design inspiration from the outside of the beauty industry. When we find some interesting designs, we can also apply these elements to our cosmetic packaging.

展東禮盒包裝廠家充分了解市場(chǎng)需求結(jié)合消費(fèi)者心理，致力于為客戶打造一款符合商品氣質(zhì)，消費(fèi)者喜愛(ài)的禮盒包裝。

 

Zhandong Gift Box Packaging Factory fully understands the market demand and consumers'psychology, and is committed to creating a gift box packaging that conforms to the commodity temperament and consumers' favorite.